You may not know how exciting the FREE graphic design software (Canva) is and may feel you cannot read any further, but hold your horses because this piece is about to get much more interesting. Ask yourself: do you want to create professional looking designs for infographics, leaflets, flyers & presentations easily? If so then read on because although I have said this once it bears repeating, It’s FREE!
Today I’m blogging about Canva which we in the library have been getting acquainted with for a few months now. We’ve been using the software to create promotional designs which we can then post on Facebook, add to Tweets, and sure enough here I am blogging about design software.
One of the ways I have found it particularly useful is its role in marketing, gathering together visual images of latest resources adding some blurb and then sending it via Twitter and Facebook to our followers.
More targeted is where we add a graphic display of related resources into email lists.The recipients of which belong to a specific staff group, for example those working within the operating theatres received our ‘all things theatrical’ infographic.
We have had really favourable
reactions to this type of promotional activity.
- We also use graphical software to promote information about the library more generally – any events looming or specific training courses we have upcoming. Once the graphic is created it can be used again at a later date, copied and edited which is all good recycling practice, saves time and provides us with a usable resource bank for all our promotional activities.
And…we’re getting better
- developing our skills by using a wider variety of design formats from flyers to presentations and
- we hope to be able to pass this new knowledge on to team members, colleagues, friends and basically anyone who’s interested.
Before I got it right I got it wrong lots of times, this was mighty frustrating but the more I use it the more sense it makes, Canva has become almost indispensable to me at work and… I’m on a voyage of discovery with Prezi of which I will speak more about in the future…